Woogles.io is the home of pro word-gaming.
By and for the players
Until 2020, competitive Scrabble was behind the times. The main website had barely been updated since 2000. Command-line interfaces for running events. Professional organizations used wikis to house their brands. Oh, and have you ever been to Scrabble.com? Didn’t think so.
After so many years of being inured to “average”, we realized change will only start at the grassroots level. Woogles.io is, and always will be a group of techy word gamers with big dreams, no matter how long it takes to achieve them all.
My role
TITLE — Co-founder and Head of Design
TL;DR — I co-founded and designed a 501(c)(3) open source word-gaming platform during COVID-19 to keep the Scrabble community moving forward. We beta-launched in October 2020, and built out the product over the next year. Our long-term design language will launch in 2022.
ORGANIZATIONAL IMPACT — Initially, I defined a cohesive design and content strategy, evolving it as our offerings become more robust. I then built relationships between Woogles and key corporate partners like Mattel Inc. and Scopely. Finally, I served as a founding board member from inception beyond my departure from the team in 2022.
Impact
1M+
games played since October 2020 launch
1000 DAU
(with a marketing budget of $0 ever)
$26K
raised via Kickstarter
Case study
Full case study coming soon.
:)