I designed a fictional formal report for frontline service employees and vendors at Disney.
A First foray into Print Design
My first print design project at Carnegie Mellon University found me creating a fictitious formal report for specific stakeholders at a well-known company. I chose to design for Disney - specifically vendors and front-line service employees. Having just made the jump to UX from the food service industry only a month earlier, I felt a personal connection to this challenge.
I really wanted to focus on designing an accessible, yet engaging report that would recognize the all-too-frequently overlooked importance of front-line service employees. Through multiple iterations of grid layouts, typography choices, and visual designs, I settled on a Swiss-inspired minimalist aesthetic. I believe the final result accomplishes this goal through both this minimalist design, and an appropriate level of informality and playfulness that minimizes the underlying "corporate" message I was asked to tell.