I designed a fictional formal report for frontline service employees and vendors at Disney.

 
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PROJECT BREAKDOWN

SCOPE
3 weeks
solo project

MY ROLES
Visual Designer

SKILLS
Print Design
Visual Design
 

TOOLS
InDesign
 

 

A First foray into Print Design

My first print design project at Carnegie Mellon University found me creating a fictitious formal report for specific stakeholders at a well-known company. I chose to design for Disney - specifically vendors and front-line service employees. Having just made the jump to UX from the food service industry only a month earlier, I felt a personal connection to this challenge.

I really wanted to focus on designing an accessible, yet engaging report that would recognize the all-too-frequently overlooked importance of front-line service employees. Through multiple iterations of grid layouts, typography choices, and visual designs, I settled on a Swiss-inspired minimalist aesthetic. I believe the final result accomplishes this goal through both this minimalist design, and an appropriate level of informality and playfulness that minimizes the underlying "corporate" message I was asked to tell.

PDF of book

Process work